Very freely adapting George Axelrod's Broadway play, screenwriter-director (and former cartoonist) Frank Tashlin turned Will Success Spoil Rock Hunter? (1957) into a riotously colorful CinemaScope pop culture satire of 1950s TV, movies, and advertising. From star Tony Randall's onscreen one-man band rendition of the 20th Century Fox theme through a brief, screen-shrinking break for commercials, Tashlin sends up both 1950s movies and their new competitor, television. As Randall's ambitious ad man Rock Hunter attempts to rope Marilyn Monroe-esque squeaky blonde starlet Jayne Mansfield (reprising her Broadway role as Rita Marlowe) into endorsing Stay-Put Lipstick, the movie pokes fun at everything from advertising, consumerism, and celebrity to overblown movie romance and the bodacious bombshell craze, not to mention the sexual mores and success mentality of 1950s America. Although Tashlin, Randall, Mansfield, and a supporting cast including Joan Blondell were in superb comic form, Will Success Spoil Rock Hunter? did not quite match the, well, success of its theatrical source.