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Whatever it Takes is a 2009 British television drama film directed by Andy Hay and starring Shane Ritchie, Amy Beth Hayes, Eva Alexander, Gary Lucy and Ron Cook. Ritchie plays a publicist observing and interacting on the story of Daisy Cockram, a police officer catapulted to fame after she is arrested for public indecency with a footballer in the back of a car and who becomes a national celebrity, which is soon shown to have many pitfalls. The moral of the story being "be careful what you wish for". It was first aired on ITV on Sunday 26 July 2009.