AllMovie

Outraged at the lack of Paul Giamatti representation at Madame Tussauds Times Square, three friends launch a viral crusade to get Giamatti his own wax figure. The “Wax Paul Now'' movement is covered by Vulture, Forbes, The New York Times, Buzzfeed, and is even featured on The Late Show with Stephen Colbert. Madame Tussauds, clearly reacting to the unrelenting PR nightmare, finally reaches out, but this is only the beginning of an epic journey that takes our heroes from the cutthroat world of low-end amateur wax figure artists to an undercover S.W.A.T.-style incursion into the very heart of the shadowy Madame Tussauds empire.