AllMovie

An aspiring pimp struggles to make a mint after inheriting his late uncle's escort service and discovering that competition on the streets is fierce. JoJo (Kevin Hart) earned his business degree at junior college; now he's ready to help the family business thrive. When his women get unruly, a competitor tries to put him out of business, and corrupt cops show up looking for a payday, JoJo discovers that Ice-T was dead right to proclaim "Pimpin' Ain't Easy."