AllMovie

Pennsylvania radio station owner Casey (John Robinson) concocts a publicity stunt to raise money to save the station he inherited from his father: a billboard sitting contest. Four people agree to live on the ledge of a billboard with the last one standing taking home $96,000 and a mobile home. Casey finds himself underprepared for the media coverage, the determination of the contestants and difficulties of safely seeing the contest through. Eric Roberts and Heather Matarazzo co-star. Written and directed by Zeke Zelker.