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At the suggestion of Darrin's mother (Mabel Albertson), Samantha enters a slogan contest conducted by one of Darrin's clients, the Tinker Bell Diaper Company. Amazingly, Sam wins first prize: an all-expense-paid trip to Tahiti. But Darrin refuses to belief in the efficacy of blind luck, falsely accusing Sam of winning through witchcraft. Written by frequent Bewitched supporting actor Arthur Julian, "Is It Magic or Imagination?" first aired on November 21, 1968.