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A guy on the lower rungs of the music business shoots for the moon by bringing one of the biggest bands in the world to his hometown in this drama. Claudio (Eduardo Arroyuelo) is a music promoter who is tired of living in the shadow of his successful brother, who came to dominate the business before his untimely death. Claudio has decided he wants to stage a concert that will earn him a reputation all his own, and pulling in every favor he has, he attempts to pull off a major coup -- bringing U2 to Mexico City for a series of concerts. However, he'll need nearly half a million dollars in seed money to make the shows a reality, and coming up with that kind of cash will require little short of a miracle. 7 Días also stars Julio Bracho, Jaime Camil, and Martha Higareda.