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Director Brendan Toller examines the roles that emerging digital media, greedy record executives, manufactured music icons, and media consolidation have played in the downfall of the American independent record store. In the past decade, more than 3,000 indie record stores across the country have closed their doors. Is there anything that can be done to reverse this disheartening trend, and ensure that music lovers have an alternative to the big-box stores when they set out to make their latest purchase? I Need That Record includes commentary by Sonic Youth's Thurston Moore, Dischord Records' Ian MacKaye, the Black Keys' Pat Carney, Of Montreal guitarist BP Helium, author Legs McNeil, and outspoken author/activist Noam Chomsky.