AllMovie

Kristoffer Borgli uses his close friend Amir's bizarre story as the basis for this fiction/documentary hybrid. An idiosyncratic comedian and prankster, Amir creates a momentary news sensation by provoking random people to fight on the streets of Oslo. Inspiring a shock-value marketing scheme for a well known energy drink, Amir is invited to be the face of their new campaign, but nothing turns out as expected.