AllMovie

After making waves in the hip-hop community with his hit single "It's Going Down" and forming his very own record label, ambitious rapper Young Joc shows his fans just how he made it all happen in this documentary that goes straight to the source. A former promoter for Atlanta-based hip-hopper Ms. B, Joc caught the attention of the major labels thanks to his unique delivery and the keen production skills of collaborator Frank Nitti. It was on the heels of a particularly memorable performance at a popular Atlanta nightclub that Joc eventually caught the attention of industrious young entrepreneur Russell "Block" Spencer. Soon signed to Block Entertainment, Joc would later enter in to a joint venture with Sean "P Diddy" Combs that would propel him to the forefront of the Bad Boy South/Block Entertainment movement.