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The 2008 Royal Rumble was the 21st annual Royal Rumble professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on January 27, 2008, at Madison Square Garden in New York, New York. The event was also the first WWE pay-per-view broadcast in high definition. As has been customary since 1993, the Royal Rumble match winner received a world championship match at that year's WrestleMania. For the 2008 event, the winner received their choice to challenge for either Raw's WWE Championship, SmackDown's World Heavyweight Championship, or the ECW Championship at WrestleMania XXIV.