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Based on a BBC radio series of the same name, the British TV sitcom World of Pub starred Phil Cornwell and Peter Serafinowicz as Barry and Garry, the owners of the single most unsuccessful public house (or bar) in London's East End. In their efforts to improve what little business they had, Barry and Garry were susceptible to the outrageous promotional schemes of their buddy Dodgy Phil (Kevin Eldon). These schemes, which ran the gamut from a chug-a-lug competition to transforming the pub into a Michael Caine-themed establishment, were invariably doomed to hilarious failure. The TV version of World of Pub ran for six episodes, from June 24 to July 29, 2001.