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Although Jim Carson (Fred Burton) supposedly runs Society Chatter, a scandal sheet, it is Maxwell Stone (Frank Losee) who is the publisher and real power behind the paper. There is talk of a juicy scandal going on at a posh Italian resort, and Stone goes to check it out, combining the trip with a visit to his daughter, Sylvia (Alice Brady). At the resort, Sylvia has become friends with Laura Hill (Edith Stockton), the flighty Milly Sayres (Nora Reed), and Milly's brother, Oliver Ellis (Richard Hatteras), who owns a New York morning newspaper. Sylvia also has become infatuated with Ettare Forni, a lusty tenor (Harry Mortimer). They plan to run off together, but Sylvia changes her mind when she discovers he does not plan to marry her. Stone unearths a scandalous tidbit surrounding Laura, and runs it in the paper. Laura is devastated by this and commits suicide. Sylvia returns to New York with Milly and Ellis, intent on avenging Laura's death. Carson tries to stop them by looking for dirt on Ellis. An attempt to link Milly with Forni is unsuccessful, and Carson is revealed as a blackmailer. Sylvia is shocked to discover that her father is the owner of Society Chatter, but he promises to close down the paper and reform, so she forgives him. She and Ellis wind up together.