Synopsis by Mark Deming
An alternate reality where advertising has taken on a life of its own sets the stage for this satiric animated short subject. Logorama imagines a massive American city where practically everything has been replaced by some sort of corporate symbol -- the buildings are advertising logos, the people are characters from noted television commercials, and even the birds and insects have the familiar look of name-brand trademarks. However, life in this media metropolis takes an ugly turn when a certain well-known fast food mascot finally snaps and goes on a violent crime spree, with the police hot on his heels. Directed by François Alaux, Hervé de Crécy, and Ludovic Houplain, Logorama was one of the most talked-about short films screened at the 2010 Sundance Film Festival, and won the Academy Award for Best Animated Short Subject.