AllMovie

Nearly everyone spends their life surrounded by the work of industrial designers, but very few people understand the process by which your furniture, cell phone, or alarm clock came to look and feel the way they do, and how the elements of design interact with our own ideas and assumptions about value and functionality. The design of everyday objects has more than a little to do with mass psychology and the way it intersects with commerce, even if most people never give the process a moment's thought. Filmmaker Gary Hustwit takes viewers on a journey through the elusive world of industrial design and the interaction of people with the objects they've brought into their lives in the documentary Objectified, which features interviews with a number of major designers who discuss how products move from the drawing board to the marketplace, and the philosophy behind the look, feel, and function of the things in your home. Objectified received its world premiere at the 2009 South by Southwest Film Festival.