Synopsis by Mark Deming
The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary Art & Copy, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign. Sponsored in part by the One Club, an organization dedicated to excellence in advertising, Art & Copy received its world premiere at the 2009 Sundance Film Festival.
advertising, advertising-campaign, art, commercials, creativity, marketing, retrospective