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Carlos Cuarón, who co-wrote the script for his brother Alfonso Cuarón's breakthrough hit, Y Tu Mamá También, makes his feature directorial debut with Rudo y Cursi. The film also reunites the stars of the earlier film, Gael García Bernal and Diego Luna, and is the first release from the production company Alfonso started with Guillermo del Toro and Alejandro González Iñárritu, Cha Cha Chá. Rudo y Cursi depicts the changing relationship between two brothers who become soccer stars. Beto (Luna), the goaltender, is nicknamed "Rudo" because of his hard-nosed style of play, while Tato (Bernal), a forward, gets the nickname "Cursi" for his flamboyant goal celebrations and his flashy lifestyle. They both start out picking bananas in remote Tlachatlán, where they share a devotion to their mother. Then Batuta (Argentinean comic Guillermo Francella), a charmingly shiftless professional scout, happens by. He can only sign one of the brothers, so they battle it out on the pitch to see who gets his break. Instead of throwing the match to his brother as plan, Tato scores a goal and is on his way to stardom. He's more interested in becoming a pop star than a soccer star, but when he meets Maya (Jessica Mas), a famous TV hostess he's dreamed about for years, he begins to enjoy the trappings of fame. Meanwhile, resentful Beto waits for his chance. When he finally gets his break, he leaves his disapproving wife, Toña (Adriana Paz), and his kids to sneak off to Mexico City. The brothers' fortunes rise and fall, with Tato distracted by a demanding girlfriend and a hopeless singing career, while Beto deals with marital strife and a serious gambling problem. Rudo y Cursi had its New York Premiere at the 2009 Tribeca Film Festival.