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A married woman in her 30s tries to spice up her sex life with her distracted husband. Annie (Annie Girardot) buys clothes to entice her husband Philippe (Jean Yanne) who is preoccupied with an upcoming tax audit. Even the presence of a beautiful fashion model who visits with Phillipe's brother fails to divert his attention. The title is taken from one of several advertisements seen by Annie who is desperate to regain her husband's attention. This feature is the official French entry at the 1969 Berlin Film Festival.