Touch the Truck [TV Series] (2001)

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The British "reality" series Touch the Truck was based on a proposed American series, Hands on the Hardbody. On each episode, 20 contestants were ordered to place their hands upon a brand-new, top-of-the-line truck (actually a 4x4). It was then compulsory to continue touching the vehicle for the next 24 to 48 hours, during which time several of the contestants inevitably gave up the ghost and let go. The last person left standing -- and touching -- won the truck. Touch the Truck made its first Channel 5 appearance in early 2001.