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In desperate need of money for new furniture, Lucy (Lucille Ball) and Mary Jane (Mary Jane Croft) attempt to take advantage of an advertising campaign created by Col. Andrew Bailey (Ed Begley), aka "The Bean King." Succeeding at getting double her money back on a can of Colonel Bailey's Bean, Lucy and Mary Jane go through the same rigmarole time and time again, until the two ladies have managed to collect $1500. What our heroines don't know is that Lucy's boss Mr. Mooney (Gale Gordon) is Colonel Bailey's biggest investor!