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The "game" in the title of this British TV series was bingo, which through the magic of "interactivity" could be played at home by the viewers. Unlike the traditional bingo game, there were no numbers on the boards; instead, a ball was superimposed on the square in play. To participate, viewers had to answer (via phone and e-mail) a series of questions. Those correctly answering the questions posed in the "four corners" of the bingo board won 250 pounds; questions in the middle row were worth 500 pounds; and the "full house" across the board questions earned the player 1,000 pounds. The series boasted a daily jackpot of 5,550 pounds, and a special "Friday Flyer" segment in which the prize was 7,500 pounds. Seen as a recurring five-minute component of Granada Television's This Morning series, The Biggest Game in Town first aired in 2001.