Synopsis by Mark Deming
After several years working along the margins of the underground film scene in New York, director Robert Downey broke through to wider recognition with the arthouse hit Putney Swope, a wildly irreverent satire of race and advertising in America. Putney Swope (Arnold Johnson) is the token African-American executive at an otherwise all-white advertising agency when the chairman of the board unexpectedly drops dead. Through a fluke in the chain of command, Swope becomes the new head of the firm, and decides its time to do things his way. He fires nearly all the staff (except for his one token white employee), renames the agency Truth and Soul, Inc., and announces they'll no longer accept accounts advertising tobacco, alcohol, or war toys. The ads they do produce -- for acne remedies and breakfast cereal, among other things -- are wildly successful, and the iconoclastic ad agency (which only accepts payment in cash) is targeted by government operatives as a threat to the national security. Antonio Fargas and Allen Garfield lead the supporting cast; Mel Brooks makes a cameo appearance.
advertising-agency, advertising-campaign, business, militant, self-discovery, takeover, television