McLibel: Two Worlds Collide (1997)

Genres - Culture & Society  |   Sub-Genres - Law & Crime, Social Issues  |   Run Time - 90 min.  |   Countries - United States  |  
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Synopsis by Rob Ferrier

This documentary tells the story of two ordinary people who dared to take on one of the world's largest corporations. Viewers will see not only how the 1.8 billion dollars that McDonald's spends on advertising affects their bottom line, but how it manages to gloss over the unsavory aspects of their operations. The program also considers the extraordinary lengths to which a company like McDonald's will go to protect its own image.

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Keywords

public-relations, trial [courtroom], advertising, big-business, censorship, fast-food, freedom-of-speech, lawsuit, libel