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The old 1930s song was "Love For Sale;" now it's the 1970s, and, just like cars and condominiums, it's Love for Rent. Lisa Eilbacher is the innocent midwestern girl who comes to wicked old New York looking for her sister Annette O'Toole. O'Toole is now gainfully employed by an "escort bureau" (note those quote marks), and Eilbacher is likewise drawn into this questionable lifestyle. The ad copy for this TV movie notes that the sisters are "forced to face reality", which is more than the scriptwriters did. Not surprisingly, Love for Rent was based on a Playboy magazine story (by Don Pierce). Its initial audience on November 11, 1979, was most likely close to zero, since a rival network was offering the TV premiere of Dog Day Afternoon.