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Like most British TV soap operas, the weekly, half-hour London Bridge enjoyed a loyal and vocal following when it originally aired from 1995 to 1998. This continuing saga of a multicultural group of Londoners was augmented by a special e-mail "magazine," sent out by Carlton Television to apprise fans of what their favorite characters were doing when they weren't appearing before the cameras. Ever so briefly, the series experienced a bit of a controversy when, in 1996, one of its 104 episodes got both Carlton and London Weekend Television in trouble for being "in contravention" of the strict British TV programming code. Unfortunately, the ensuing publicity was not enough to expand the series' viewership past its core audience, nor was a last-ditch effort by Carlton to saturate the market by adding an additional weekly London Bridge episode.