Knock Off: Revenge on the Logo (2004)

Genres - Culture & Society  |   Sub-Genres - Biography, Sales & Marketing, Social Issues  |   Run Time - 45 min.  |   Countries - USA  |  
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In New York City, one of the pricier places to live in America, plenty of people want to look upscale without having to spend much money, and out of this desire has come the underground industry of designer knockoffs -- clothes and accessories that have been made to look like the work of top designers (complete with their logos), but are sold on the street for a fraction of the price of the real thing. Knock Off: Revenge on the Logo is a documentary which takes a multi-leveled look at the phenomenon of the knockoffs, from shoppers simply looking for a bargain and immigrants hoping to make a living wage working under the radar to activists who see knockoffs as a way of empowering consumers who are tired of paying top dollar for products they've been conditioned to want and who want to rebel against designer culture. Offering a guided tour of knockoff culture from Canal Street to Harlem, Knock Off: Revenge on the Logo also features a performance by activist entertainer Reverend Billy of the Church of Stop Shopping.



activism, brand-names [marketing], civil-disobedience, corporate-law, counterfeit, globalization, merchandising, passive-resistance, shopping, underground [counterculture]