The movie Dino De Laurentiis wanted to sell with the line "When Kong dies, everybody cries" is a camp-infested update of the 1933 classic. With a script by Lorenzo Semple Jr., creator of the similarly tongue-in-cheek Batman television series, this version of Kong is loaded with silly dialogue and situations. On this occasion, the sea voyage is reconfigured as executive Charles Grodin leads his crew in search of oil deposits. Star Jeff Bridges, as well as the big ape's love interest, Jessica Lange, and the rest of the cast all seem to be in on the joke. Special effects artist Rick Baker certainly succeeded in his efforts to give the face of Kong some emotive qualities, and at the time of the film's release, the special effects were state-of-the-art. Considering the extraordinary development in the last quarter century, the effects here are nevertheless likely to underwhelm contemporary viewers. Although King Kong did fairly well at the box office, earning a place as the third highest grossing film of 1976, it was not the blockbuster De Laurentiis hoped for, especially in light of its high budget.