Synopsis by Mark Deming
A popular television personality learns the hard way that fame has as many drawbacks as advantages in this satiric comedy. Alexander (Johan Rheborg) is the host of a wildly popular Swedish talk show, which has made him famous, wealthy, and very successful with women. But Alexander senses there's something missing in his life, and when he's interviewed by Asa (Alexandra Rapaport), an attractive but no-nonsense journalist, he's immediately smitten. Asa, however, isn't much interested in Alexander, and he soon finds himself in the novel position of pursuing one of the few women he can't seduce on demand. Life becomes all the more complicated for Alexander when he's approached by Ralf (Kristian Luuk), an former schoolmate who has written a book but can't find anyone to publish it. Ralf asks Alexander to put his name on the manuscript so a publisher will pick it up, and Alexander agrees. But Alexander doesn't bother to read the text before the book hits the streets, and he learns too late that the book is a bitter rant against conventional morality that quickly makes him a national pariah. Kristian Luuk, who plays Alexander's old school chum, is himself the host of a successful chat show in Sweden.