AllMovie

Though silent-screen favorite William Haines wasn't able to sustain his popularity into the talkie era, he insisted upon honoring his MGM contract in such forgettable fare as Just a Gigolo. Based on a weather-beaten David Belasco play, the film casts Haines as Lord Robert Brummell, a footloose bachelor who is ordered by his wealthy uncle (C. Aubrey Smith) to settle down with a wife. Not wishing to tie himself down to any one girl, Brummell endeavors to prove that no woman is worthy of him by pretending to be a gigolo. Sure enough, every woman he meets turns out to be mercenary or amoral -- every one except the true light of his life, played by Irene Purcell (who, unbeknownst to our hero, knows he's not a gigolo). Just a Gigolo was released in England under the prudish title The Dancing Partner.