AllMovie

A film about community, hype, and musical incest. The story of San Diego's legendary 90s music scene and its brief, ill-fated reign as the 'next Seattle'. A motley community of musicians with a do-it-yourself ethos and an aversion to mainstream culture develop their idiosyncratic sounds in the isolation of San Diego, but soon find themselves at the center of bidding wars and expense account lunches. What happens when the outcasts become the next big thing? Drawing from previously unseen performance footage and interviews with over sixty musicians, promoters and artists such as John Reis (Rocket from the Crypt, Drive Like Jehu), Justin Pearson (The Locust, Swing Kids), Rob Crow (Pinback, Heavy Vegetable), Luke Jenner (The Rapture), Pall Jenkins (Three Mile Pilot, Black Heart Procession), Tom Delonge (Blink-182), Mario Rubalcaba (Clikatat Ikatowi, Off!), the film explores the birth of San Diego's innovative post-hardcore scene and its early 90s 'Next Seattle' hype.