It Pays to Advertise (1931)

Genres - Comedy, Romance  |   Sub-Genres - Romantic Comedy  |   Run Time - 66 min.  |   Countries - USA  |  
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A remake of a 1919 silent film based on the stage farce by Roi Cooper Megrue and Walter C. Hackett, the light romantic comedy It Pays to Advertise stars comedienne Carol Lombard in one of her early Paramount talkies. Rodney Martin (Norman Foster) is the son of wealthy soap manufacturer Cyrus Martin (Eugene Pallette). Rodney has to make it on his own, so he starts up a rival soap company with the slogan "Thirteen - Unlucky for Dirt." After he hires advertising manager Ambrose Peale (Richard "Skeets" Gallagher) and loyal secretary Mary Grayson (Carole Lombard), his company takes off and his supply can't keep up with the demand. Dad Cyrus buys him out and he falls in love with trusty secretary Mary. Silent film star Louise Brooks appears in a small role. Paramount also made a French language version of this film with different actors called Criez-Le Sur Les Toits.



advertising, business-rivalry, father, love, secretary, son, soap