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It Pays to Advertise or simply Advertise! is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth. The film was shot at the Råsunda Studios in Stockholm and its sets were designed by the art director Arne Åkermark. It is based on the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter Hackett, previously adapted into the 1931 American film of same title starring Carole Lombard.