It Must Be Love (1926)

Genres - Comedy  |   Sub-Genres - Romantic Comedy  |   Countries - USA  |  
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This typically delightful Colleen Moore vehicle was one of several produced by the actress' then-husband, First National executive John McCormick. Moore stars as Ferdie Schmidt, the daughter of German delicatessen owner Pop Schmidt (Jean Hersholt). Growing to dislike her aromatic surroundings, Ferdie understandable balks when Pop arranges for her to marry sausage manufacturer Peter Halitovsky (Arthur Stone). Defying her father, she attends a local dance, where she meets and falls in love with Jack Dugan (Malcolm McGregor), whom she assumes is a wealthy stockbroker. Actually, Jack is a stock boy in a department store, but Ferdie continues to date him anyway, if only out of defiance against her father. Intending to marry the girl, Jack begins salting away his earnings, hoping to go into business for himself. You guessed it: The business Jack buys is Halitovsky's sausage factory, whereupon Pop Schmidt gives his blessings to Ferdie's choice in husbands.



department-store, business, delicatessen, employment, father, love, sausage, manager, owner, man, marriage, plans, bride