Synopsis by Mark Deming
Global warming has been the most significant environmental issue to come to the public's attention in the final quarter of the Twentieth Century. But while most people know what global warming is, convincing folks that it's a real and present danger has been a difficult task, especially since a number of Republican political leaders and leading figures in multi-national business have used their power and influence to question the facts behind the issue, or dismiss scientific evidence as tree-hugging hysteria. The grassroots efforts of environmental activists to spread the word about the very real dangers of this looming crisis are chronicled in Everything's Cool, a documentary which focuses on a wide variety of concerned people working to shift public opinion, from author Ross Gelbspan and former Vice President Al Gore to ordinary citizens who use chat at work and in elevators to spread the message. The film also looks at how activists used the big-budget sci-fi film The Day After Tomorrow as a springboard to push global warming into public consciousness. Everything's Cool was screened in competition at the 2007 Sundance Film Festival.
activism, environmentalism, global-warming, grassroots, message, movement [social change]