Emerging Powers: An Insider's Guide, Vol. 3 - Mexico (1996)

Genres - Business  |   Sub-Genres - Finance & Investing, Sales & Marketing  |   Run Time - 50 min.  |   MPAA Rating - NR
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Produced by Wall Street Journal Video, in cooperation with PBS, the Emerging Powers series takes a close look at the economic changes underway in four emerging countries. Focusing on the growth of private enterprise -- the result of loosened state controls -- each program features success stories from these burgeoning market-driven economies. Emerging Powers: An Insiders Look, Vol. 3 -- Mexico examines the faltering first steps toward free trade that lead many Mexicans to prosperity, quickly followed by economic collapse. In the wake of the "adjustment," the adaptable Mexican people devise new ways to brighten the economic future. The program details a businesswoman's small cooperative, the Carta Blanca brewery, a new railroad connecting Mexico and the United States, and the experiences of a new graduate of a Mexican business college.

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Keywords

consumerism, entrepreneur, global-economy, investing, marketing, Mexico