Synopsis by Hal Erickson
No, this isn't Noel Coward's Design for Living, it's the British "beat generation" comedy Design for Loving. Hoping to capture the youth market, fashion mogul-ess June Thorburn hires beatnik Pete Murray as her chief consultant. Murray is actually a nobleman in disguise, so you can imagine the comic complications. This is one of those "trendy" films of the 1960s that wound up an anachronism almost from the moment it hit the theatres. Design for Loving was released in the US by Columbia Pictures.
fashion-designer, forbidden-love, love, romance