Death in the West (1983)

Genres - Culture & Society, Health & Fitness  |   Sub-Genres - Social Issues  |   Run Time - 30 min.  |  
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Synopsis by Alice Day

Appealing images of cowboys are among the enticements that tobacco companies use to advertise their products. Death in the West exposes the myth of the Marlboro Man, and presents the experiences of six real cowboys, who are terminally ill due to smoking. Representatives from the tobacco industry appear to defend their companies, and fail to acknowledge the health concerns for the public. All the cowboys except one had died by the time production of the program was concluded. A curriculum guide accompanies the program, which is suitable for ages four through adult.



anti-smoking, cowboy, disease, smoking, tobacco