Coming Attractions: The History of the Movie Trailer (2006)

Genres - Film, TV & Radio  |   Sub-Genres - Film & Television History  |   Run Time - 128 min.  |   Countries - United States   |   MPAA Rating - NR
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They're called trailers, because originally they trailed the feature presentation. But before long, movie marketers learned there was a better chance of grabbing the audience's attention before the film. Trailers have since gone on to become one of the quintessential elements of movie-going, as illustrated in this documentary from Michael J. Shapiro and Jeff Werner. Featuring interviews with Joe Dante, Leonard Maltin, voice-over artist Don LaFontaine and several others, Coming Attractions: The History of the Movie Trailer traces a century of movie previews.

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movie-trailers, advertising, Hollywood