Synopsis by Elizabeth Smith
This episode in the nine-part Best in Broadcast Commercials series takes a serious look at how advertisers categorize potential viewers of their commercials. Psychological classifications are used to attract different age groups and sections of various countries. Featured clips show how product manufacturers and advertising executives test their commercials with different focus groups before broadcasting or retooling them to make them more effective. Behavioral analysis has become another tool for marketing goods along with clever jingles, funny actors, and colorful packaging. Best in Broadcast Commercials: I'll Buy That offers viewers the opportunity to see what some of their most basic characteristics mean to different ad companies.
advertising, commercials, television