Synopsis by Elizabeth Smith
Producers, directors, sponsors, and creators of some of the world's most effective recent commercials offer their insights into why their ads have been so memorable. Best in Broadcast Commercials: From Famine to Feast includes ads featuring images of former British Prime Minister Margaret Thatcher, Manuel Noriega, Nicolae Ceausescu, and others that use humor and irony to make their pitch. The featured products include cat food, condoms, and beer. Additional commercials look at how the Volkswagen company and the Baltimore Symphony have chosen to attract an audience. Part of the nine-part Best in Broadcast Commercials video series, this episode also contains interviews with top advertising executives and Cannes Festival jurors to provide additional perspectives.
advertising, commercials, television