Synopsis by Elizabeth Smith
This episode in the nine-video Best in Broadcast Commercials series, featuring some of the world's most effective and memorable commercials, focuses in on products being marketed in France. Best in Broadcast Commercials: French Style in Ads includes ads promoting groceries, banks, perfume, furniture polish, diapers, and hamburgers. The world-famous Benetton company's ads and those created for magazines are also reviewed. The producers and directors of a variety of commercials are interviewed, including individuals who created ads for Franco American Films, Transcontinental, and Tele Hachette.
advertising, commercials, television