Synopsis by Elizabeth Smith
This episode of the nine-part Best in Broadcast Commercials video series indicates that citizens around the world are regularly targeted by clever and often highly effective marketing campaigns. The Hungarian people have been shown commercials pitching clothing, food, and other basic consumer goods, as well as critical AIDS health ads and warnings. Best in Broadcast Commercials: Ads on the Former Socialist Screen includes one commercial showing a man indicating the popularity of Levi jeans by smuggling a pair into Russia. Members of the Hungarian Advertising Federation share their opinions about their own ads and the trends appearing in commercials made by others.
advertising, commercials, television