Synopsis by Alice Day
The modern consumer is adapting to a phenomenon that has revolutionalized the shopping experience -- that of the superstore. In this program, the origins of these complexes are examined with a look at the models and trends for the evolution of shopping centers. In Architecture in Profile: Super Stores, the viewer can see how the superstores compare to older malls and smaller shopping areas, and whether the changes are all for the better. There are guest architects and civic designers who offer their comments on how the shopping experience will continue to change as time goes on.
architecture, mall, consumer, evolution, building, engineering, shopping