Synopsis by Mark Deming
A would-be ad man starts talking his way to the top, only to discover he has a shortage of usable ideas in this satiric German comedy. Viktor Vogel (Alexander Scheer) is a college student who decides he's tired of studying advertising and wants to go out and start making a living, even though he has more in the way of bluster than experience. Viktor fast-talks his way into a meeting at a major advertising agency and somehow his double talk impresses one of the firm's top executives, who hires him on the spot. Viktor is teamed up Eddie Kaminsky (Gotz George), one of the agencies top directors, and Eddie (who makes his dislike of Viktor immediately clear) needs an idea for a new campaign on the spot. Viktor pitches an idea to Eddie, who decides to go with it, but there's one problem -- it's the same idea Viktor's new girlfriend Rosa (Chulpan Khamatova) came up with for an art project. Obviously, neither side will be happy when they discover they're both using the same idea, so Viktor has to ask himself if his loyalties lie with his new employers or his significant other. Viktor Vogel -- Commercial Man was released in the United States as Advertising Rules.
advertising-agency, advertising-campaign, boss [employer], college-student, executive, girlfriend, loyalty