Synopsis by Rose of Sharon Winter
This video is part of a PBS series, narrated by journalist Bill Moyers, that looks at some of the most influential events, ideas, and people of the 20th century. This episode is a study of the phenomenon of mass communication and its impact on American society. Ivy Lee and Edward Bernays are profiled as two of the pioneers in the field of image-making. They were masters at using the power of radio, television, and the printed word to influence public opinion.