Synopsis by Rose of Sharon Winter
This video is part of a PBS series hosted by journalist Bill Moyers that examines some of the key issues, people, and events of the 20th century. This episode is a study of advertising in presidential campaigns. The 30-second TV spot is used to keep the candidate and issues before the public. Moyers interviews Rosser Reeves and Tony Schwartz, two influential campaign advertising strategists. Clips of campaign ads, including some controversial ones, are included in the presentation.