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The subliminal methods outlined in 30-Day Subliminal Weight Loss Program are designed to help an overweight individual lose excess weight with the power of suggestion. By following the recommended schedule of watching the program and listening to the audio tape, the viewer can hope to gain a positive attitude toward losing weight. The tapes encourage the motivation to lose weight, and contain messages urging the individual to eat more fruits and vegetables, while using less fat and sugar. Smaller portions are also suggested, along with appropriate exercise.