From his first film role in Seven Days to Noon (1949) onward, Victor Maddern was typecast as a cockney serviceman. Sometimes a soldier, Maddern was usually seen as a sailor, notably in the 1960 British TV sitcom Mess Mates. He also showed up in several of the "Carry On" farces, the last being Carry On Emmanuelle. American TV viewers got to see Maddern on a weekly basis as sporting-goods salesman Thomas Finch in the 1962 Anglo-American sitcom Fair Exchange. When not appearing before the cameras, Victor Maddern has been tirelessly active as a fundraiser for religious charities.