What a Woman! on AllMovie

In his book on "screwball" comedies, the late William K. Everson described What a Woman as "indistinguishable from a dozen other big-business comedies, but a pleasant and zany time-killer." Once again, Rosalind Russell is cast as a high-pressure female executive, in this instance liteary agent Carol Ainsley. Having landed the motion picture rights for a best-selling novel, Carol begins looking for an appropriately handsome leading man for the film version. She decides that the novelist himself-an unassuming fellow named Michael Cobb (Willard Parker in his starring film debut) would be the ideal star for the film. Unfortunately, Cobb has never performed any of the heroice deeds of his fictional protagonist, so it's up to Carol to reshape him in the image of his literary alter ego. Meanwhile, magazine writer Henry Pepper (Brian Aherne), who has fallen in love with Carol while interviewing her, looks askance at her efforts to "build up" the unprepossessing Cobb.