AllMovie

This is the final installment of the comic trilogy about contemporary Israeli life that begins with Life According to Agfa. Balding advertising executive Mr. Baum (Assi Dayan, who also directed) spends more time on a new ad campaign for purple sunglasses than he does with his own family. But suddenly he is forced to reexamine his life after a doctor tells him that he has an "aggressive" brain tumor and will die in 90 minutes (approximating the film's 92-minute running time). Shown at the 1997 Haifa Film Festival.